Eight Advisory advised Pernod Ricard in the sale of Becherovka

Pernod Ricard signed on 21 December 2023 an agreement to sell the Becherovka brand and related assets (including the production and logistics facilities in Karlovy Vary) to the Polish Maspex Group. The closing of the transaction remains subject to customary conditions and is expected to occur before the end of June 2024.

Becherovka is an iconic Czech bitter created in 1807 whose original and unchanged recipe combines approximately 20 herbs and spices. Produced in the town of Karlovy Vary, where it holds its own visitor center, the herbal liqueur is one of the global leading bitter brands, especially across central Europe. The core original brand success has been progressively expanded over recent years with several innovative variations, such as Becherovka Lemond or Becherovka Unfiltered.

Eight Advisory assisted Pernod Ricard for the preparation of the finance vendor due diligence report as well as on carve-out aspects. The Eight Advisory team was composed of:

• Florent Garnier, Partner and Hugo Landrin for the finance due diligence;
• Fabrizio Bertozzi, Partner for the carve-out aspects.

Eight Advisory Avocats assisted Pernod Ricard for the preparation of the tax vendor due diligence report, the tax structuring of the transaction and excise duties related aspects. The Eight Advisory Avocats team was composed of:

• Guillaume Rembry, Partner and Guillaume Exerjean.