Eight Advisory assisted L’Oréal in its acquisition of Gjosa

Following L’Oréal’s first minority investment in Gjosa in 2021 through its venture capital fund BOLD (Business Opportunities for L’Oréal Development), this acquisition confirms L’Oréal’s commitment to developing sustainable beauty solutions as part of its L’Oréal for the Future programme.   

Founded in 2016, Gjosa, the Swiss specialist for environmental innovations, has developed a unique technology for micronising water, inspired by the way rocket engines work. The start-up had already teamed up with L’Oréal to launch the L’Oréal Professionnel Water Saver shower head, which was named one of the “100 best inventions of the year” 2021 by TIME Magazine. 

The deal offers Gjosa new prospectives and opportunities for expansion. 

« We are delighted to have supported L’Oréal in this transaction, which is a key step in its commitment to the environment and the protection of water resources », emphasises Eric Demuyt, Partner at Eight Advisory. 

Eight Advisory team members supporting on this transaction:   

• Transaction Services team: Eric Demuyt, Partner, Bertrand Chambrun, Senior Manager and Jean-Baptiste Juszezak, Manager
• Tax team: Hubert Christophe, Partner and Attorney at law, Guillaume Exerjean, Attorney at law, and Anatolya Icer, Attorney at law